An Econometric Approach to a Marketing Decision Model Haitian Revolution As well as providing a

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An Econometric Approach to a Marketing Decision Model Haitian Revolution As well as providing aAuthor Contributor(s): Frank, Ronald E ; Massy, William F Publisher: MIT Press Date: 04 15 1971 Binding: Paperback Condition: NEW This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a wide range of alternative marketing programs for a manufacturer of a branded, frequently purchased food product. The simulator