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In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children
World Health Organization (WHO) stated that tobacco is responsible for an estimated 6 million deaths worldwide each year and out of the 12% of worlds smokers in India, 70% are men, and 13-15% women
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This combination enhances oxidative stress and cellular damage, especially in chronic smokers, potentially accelerating the development of cancerous growths in the lungs
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