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It is important to note that in the case of the Newport non-menthol green variety (Figure 2C), the box design and color are identical to the previous WS-3-containing version, and very similar to Newport menthol cigarettes (except the non-menthol label), which could continue to signal the presence of a minty and cooling characterizing flavor to people who previously smoked menthol cigarettes

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adults who currently use nicotine pouches, only about 35% had previously smoked cigarettes and of those, only 10% were able to stop smoking and switch to pouches completely

If only that were true

These flavors helped cause a sharp increase in youth vaping from 2017 to 2019