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"Menthol was such a part of Black culture
Studies have found that nearly two-thirds of adult e-cigarette users plan to quit, and almost a quarter of adolescents want to quit and have made a quit attempt
Secondhand smoke is a mixture of two forms of smoke that come from burning tobacco: Mainstream smoke: The smoke exhaled by a smoker Sidestream smoke: Smoke emitted from the lit end of a cigarette Nonsmokers who inhale secondhand smoke take in nicotine and toxic cancer-causing chemicals the same way smokers do
For whatever reason, Ebony magazine and Jet magazine, which were the two leading publications aimed at African Americans, never ran a single non-menthol cigarette advertisement. Americus Reed, a professor of marketing at the University of Pennsylvanias Wharton School of Business whose research focuses on brands and identity loyalty, said that all brands attempt to make a cultural connection to a lifestyle that could be focused on a particular type of community, or even a racial group One way they might do that is to tell a story, Reed said
