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Please share with me your favorite examples of bad corporate backed cause efforts so Ill have more fodder to share the next time a reporter inevitably asks me What is the worst piece of cause marketing youve come across? And if youd like insights into the components of strong corporate-backed cause efforts, take a look at our 15 year collection of Halo Award-winning campaigns.

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It is not surprising that tobacco manufacturers target youth through social media, says study coauthor Traci Hong, professor of media science at Boston University College of Communication

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File " " in collection "Stimuli archive", bundle "Pakje sigaretten - Pack of cigarettes"