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Marlboro now controls roughly 40.5% of the total US cigarette category and close to 59.4% of the premium segment, according to Altrias 2025 reporting

The 1930s brought a period of notable richness in the printing quality, with a brightness and detail perhaps lacking in earlier cards

Current estimates place the market size at approximately $5.7 billion, with projections indicating a steady 5-7% annual growth rate through 2028

This includes limiting the appeal of vaping and nicotine product packaging in situations where products are not subject to display restrictions

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