(Also not surprising: Carr doesnt care much for replacement nicotine-delivering systems or gradual step-down methods, although the skeptic may see that as simply a man dissing his competitors.) Which all points toward the basic concept behind the book and Carrs own moment of inspiration, one thats spelled out right there in the title: Quitting is easy
In the short term, snoring caused by airway irritation and congestion typically leads to fragmented sleep
High levels of nicotine (1M and above) increase the risk of infectious and autoimmune diseases
Then the number of lung cancer deaths in the population over and above the expected baseline is assumed to reflect the amount of smoking in that populationand in particular, the amount of damage caused by smoking, which is a function of the number of smokers and how much each has smoked over his or her lifetime
Pickett outlined different potential audiences: (1) preexisting snuff consumers, who would be attracted by the advantages of the portion pack (e.g., no loose tobacco floating in the mouth, more hygienic, convenient)