There are a couple of solid reasons for this
The heat melts the hardened tar and oils that encapsulate the smoke molecules, making it easy to wipe them away with a microfiber cloth or sponge
NEAFS Sticks and Other Tobacco-Free Options A new inhalable product is NEAFS Sticks - these look like cigarette tubes, just like the tobacco ones used for IQOS, but contain cellulose fibres soaked in a mixture of propylene glycol (PG), vegetable glycerine (VG), flavourings and nicotine (though nicotine free are also available)
This suggests that ECs, marketed as a healthier and socially acceptable alternative, appeal to an adolescent population that would otherwise engage in positive lifestyle behaviors and not use conventional cigarettes 47
In markets where product differentiation grows increasingly difficult due to regulatory constraints on advertising, packaging becomes one of the few remaining tools for brand communication and customer loyalty building