Nicotine is highly addictive, and it can be incredibly hard to quit
Future directions: e-cigarette and microbiome Many studies have demonstrated that e-cigarettes altered the microbiome composition of respiratory tracts such as the nasal passages, mouth, and lungs, as well as the gut microbiota [83, 84, 98,99,100]
every word carried an emotional weight you just can't get through headphones
(Peter, 39, ex-IQOS user, daily smoking) Discussion As far as we are aware, this is the first independent qualitative study of IQOS users/ex-users outside of Japan and Switzerland, and the first to use in-depth one-to-one interviews.28 29 Similar to previous studies, initiation was encouraged by novelty and the sleek appearance of IQOS.29 Participants commonly used IQOS to reduce the harms of smoking, also reflecting earlier findings.28 Perceptions of reduced harm relative to smoking were underpinned by messages that IQOS emits 95% less chemicals than cigarettes, and were reinforced by the cleanliness of using IQOS, the lighter sensory perceptions, the simple branding of HEETS packets with a text-only warning and the lack of pictorial health warnings
There are no exemptions from this law