When the flame burns up the match, it creates a wider flame which makes lighting the cigar evenly relatively effortless, and decreases the chances of charring the inside of the cigar, as happens sometimes when using a butane torch
Indeed, during the time, cigarettes were exempted from all meaningful legislation, in part because of lack of understanding of the consequences of nicotine consumption, but also due to the tobacco industrys lobbying power
[73] Freud described the evolution of his clinical method and set out his theory of the psychogenetic origins of hysteria, demonstrated in several case histories, in Studies on Hysteria published in 1895 (co-authored with Josef Breuer)
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"The package is primarily credited with a spectacular 5,000% rise in the rate of Marlboro sales in one year." (Cigarettes - Notes on the industry, Cigarette Consumption and Smoking Habits, Market Reports Redbrook Magazine, April 1956, page 17)