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Behaviors were set by role models, especially peers, and candy cigarettes on their own may have been seen as grown-up behavior but were essentially fun and, by the way, harmless

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Seizing on menthols popularity among women The report states that when tobacco companies discovered that women were early adopters of menthol brands, they responded in kind with marketing campaigns such as Kools Lady, Be Cool and Salems For More of a Woman, and with brands targeting women such as Virginia Slims (Youve come a long way baby), Eve and Capri

Visual Presentation Some variants may look very similar at first glance

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