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One of the most successful of these campaigns came from Camel, whose parent company RJ Reynolds launched the ad above in 1946 touting a nationwide survey showing that More Doctors Smoke Camels Than Any Other Cigarette! The ad declared its research methods sound: Three nationally known independent research groups did the asking, it claimed

I'd choke and strain 'til I was all in, Then grab another "cig" and light up agin' This'd go on as I groped for air A situation that gradually brought despair