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And in 1954 the Benson & Hedges brand was resold to Philip Morris

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[10] Cricket [edit] Throughout the 1970s and 1980s the company was a major sponsor of international cricket, with naming rights for Test Cricket with the home Australia tests and most of the one-day international tournaments held in Australia including the World Series Cup, the World Championship of Cricket held in 1985 to commemorate the 150th anniversary of Victoria and the 1992 Cricket World Cup held by Australia and New Zealand and the English County one day cup competition the Benson & Hedges Cup

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