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Upon the 75th anniversary of Camel, McCann-Erickson advertising agency decided to reintroduce Old Joe in the Smooth Character campaign

Cigarette, as well as the first national brand to sell their product in all 48 states

The products were deemed to be in violation of the Federal Food, Drug, and Cosmetic Act

The agency concluded that the products have different characteristics than the predicate products, or that the four products have changed in composition from their previous versions, the FDA said in a press release

The company also encouraged doctors to recommend their brand of slow burning Camels to patients who needed to adjustment their smoking habits