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a dominant feature in the ads

Counselling and behavioural therapy can also be highly effective, providing individuals with the tools and support needed to overcome their addiction

Kvale, K., Prowe, A

As such, the largest cigars may also be awkward to hold for long periods

(Similarly conceived was Spuds McKenzie, a bull terrier who debuted as a mascot for Bud Light beer in a 1987 Super Bowl ad, and became so popular that he inspired merchandise of his own.) Things changed radically in 1998 with the Tobacco Master Settlement Agreement, an accord between most US states and the five largest tobacco manufacturers that severely curtailed the marketing and advertising practices for cigarettes, and halted the use of mascots, recognized as mere tools to target a younger audience