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The interesting aspect of this case is not so much the decision few would argue that the marks are too similar (except of course if this was your former licensee who had built up trading goodwill using your brand only to switch it to something arguably similar after selling counterfeit products of your own brand) but the lessons for licensors

In the half century that has passed since the landmark 1964 report, the American Heart Associations commitment to protecting the health of all Americans from the scourge of tobacco has never wavered, Association President Mariell Jessup, said in a statement

In one of the most hypocritical legal realities in Western society, cigarettes are legal while marijuana is not

Cleaner fingertips, whiter teeth, and reduced odor become part of your new daily routine all without giving up smoking

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