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Peaky Blinders has been one of the few shows in association with the BBC that has been such an enormous hit in the United States while it was still on television

It is becoming an increasingly popular trend amongst younger generations, with many people now using it as an alternative to smoking

A control group, who saw no advertisements also answered questions about NAS cigarettes

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This can be particularly beneficial for those who require higher nicotine levels initially but aim to gradually reduce their intake