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On January 7, 1955, in a letter to Philip Morris advertising director Roger Greene, Burnett outlined the task ahead: "The job of Marlboro advertising is to take a new popular-priced filter cigarette with an old luxury cigarette name and give it a personality and a reason for being that will make it stand out among all the brands in a chaotic and fast-growing field

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The image of the T-Zone woman is much larger than that of the doctor, maximizing on the relatable aspects of the campaign

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Other Black and Milds flavors include: Cruise Rhythm Summer Blend (discontinued) Dark Blend (discontinued) Black and Mild Wood Tip Flavors (a category of flavors) Why Black & Mild Cigars