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According to Imperial Brands, November 2024, in the 'Annual Report and Accounts 2024', 96% of the wood fibre used in its packaging is now sustainably sourced, validating the sector's tangible progress toward minimizing resource depletion and aligning with global sustainability mandates

One study found that 30 to 40 per cent of smokers felt high levels of family disapproval and social unacceptability and 27 per cent felt they were treated differently due to their smoking status

A study from the British Medical Journal (BMJ) found that the use of e-cigarettes have been successful in helping users quit smoking, and this action was encouraged due to inhalation of vapors instead of tobacco smoke

This raises concerns about their applicability in smoke exposure studies

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