In 1994, it bought American Tobacco, gaining Lucky Strike and Pall Mall
But as these sponsorships make clear, it has launched an aggressive 1bn marketing campaign that leans heavily on social media, concerts and sporting events, which could have the effect of encouraging young people to pick up a potentially deadly tobacco habit that still kills 8 million people a year, notwithstanding long-established rules aimed at preventing this
Brody AL, Mandelkern MA, Costello MR, Abrams AL, Scheibal D, Farahi J et al (2009)
Given the increased risk for smokers of CVD, cigarette smoking is one of the leading causes of preventable death
Human Rights Watch also wrote to 16 additional companies authorized to purchase tobacco from auction floors in Zimbabwe in 2017