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While it took Marlboro 115 years to establish its dominance, IQOS has surpassed the worlds most valuable cigarette brand in less than a decade since its launch

Remember tobacco has a shelf life of years so you can stock up when the sales come along

These conditions cost over $600 billion each year and make up a large percentage of health plan spending

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Illicit trade is already a major issue in many states and offering competitive advantages to smugglers would only make the issue bigger especially since all indications are that the FDA will not enforce against possession or consumption