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"He discovered before half-time that he could move up and put Italy in trouble," a highly impressed Bill Shankly told the Observer's Hugh McIlvanney, "but he knew if he did too much of it they would see what was happening and try to find a solution at the interval

Cricketers too have benefitted from the largesse of the tobacco conglomerates: Benson & Hedges would also regularly dole out free cartons of 200 to participants ahead of matches in their eponymous Cup

The packaging makes it easy to transport your supplies, too: throw it into your pocket or bag so you have plenty available when needed

Keeping your pouches fresh is simple once you understand the right storage practices

This flexibility creates a more interactive smoking experience