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Explaining their choice, Judy Pearsall, Editorial Director for Oxford Dictionaries, indicated that this years pick wouldnt be going up in a puff of smoke any time soon: As vaping has gone mainstream, with celebrities from Lindsay Lohan to Barry Manilow giving it a go, and with growing public debate on the public dangers and the need for regulation, so the language usage of the word vape and related terms in 2014 has shown a marked increase. It triumphed over a shortlist of five other words: bae (a term of endearment for a significant other, originating in African-American English), budtender (one whose job is to serve customers in a cannabis dispensary or shop), contactless (as in payment made by tapping a credit card, say), indyref (the referendum on Scottish independence), normcore (the trend for everyday, unfashionable clothing worn as a deliberate fashion statement), and my own favourite slacktivism (do-gooding actions regarded as requiring little time or investment, like signing an online petition)
In 2002, Malawi experienced heavy flooding, causing President Bakili Muluzi to declare a state of national emergency
In 2021 at the Monaco Grand Prix McLaren Racings car was emblazoned with Vuse e-cigarette branding
This fades again within 6 hours, after hovering around the low-level impact I had hoped for from the start
Final Thought The UK cigarette market in 2026 is no longer about simple choices
