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p16-16 Volume 34 - Issue 4 - April 1995: News of the Society

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Specifically: 82% say alternatives should be cheaper than cigarettes 82% want them to be easily available in stores 80% want product information at the point of sale 78% want risk-reduction information to help them make informed choices These findings suggest that providing accurate information and improving access to science-based alternatives could play an important role in helping adults who would otherwise continue smoking transition away from cigarettes

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