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Easier dose dose adjustment due to immediate feedback

He smokes for pleasure

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Simon Gillespie, chief executive of the British Heart Foundation, said: "This is yet more evidence for the UK Government that standardised cigarette packs work in discouraging smokingWestminster has absolutely no excuse for delaying legislation to introduce standardised packaging." The study, which was carried out by the Cancer Society of Victoria and will be published in the British Medical Journal on Tuesday, found that plain pack smokers were 66 per cent more likely to think their cigarettes were of poorer quality than a year ago, 70 per cent more likely to find them less satisfying and also rated quitting as a higher priority in their lives than smokers using branded packs

These smaller puff counts are useful for casual vapers or those looking to reduce their nicotine intake gradually