(01:24) Like the national broadcast networks ABC, CBS, and NBC, which fought against Congresss proposed ban on TV and radio cigarette commercials in 1969 (a bill sought by the tobacco companies to halt the impact of anti-smoking ads that had been mandated by the Federal Communications Commission in 1967 as the result of a lawsuit by attorney John Banzhaf III asking for an application of the Fairness Doctrine to counter unopposed cigarette advertising), The New York Times and other print media corporations long resisted entreaties to stop accepting cigarette ads
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Still Importing Asbestos
Staff were purposefully selected for their roles in smoking prevention (e.g., headteachers, deputies, social workers, psychologists, science and religion teachers), with further participants identified through staff and pupil recommendations
The first type mentioned above -- called "grab life" people in the study -- responds positively to idealistic phrases like "live for today," "to help you enjoy life," and "be true to yourself." The second type -- "centering self" people -- is only interested in smoking when it's described in certain ways
