"Our findings reinforce the court's conclusion that positioning cigarettes as 'natural' deceives the American public of the harms of smoking," said Judith Prochaska, PhD, MPH, associate professor of medicine
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Over-time impacts of pictorial health warning labels and their differences across smoker subgroups: results from adult smokers in Canada and Australia
It is estimated that standardised packaging is directly responsible (after taking into account other factors such as tax increases) for 25% of the 2.2% drop in smoking prevalence observed in the 36 months after the introduction of standardised packaging as compared with the 36 months before
