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A new study suggests image labels are twice as effective than purely text-based labels at convincing people to attempt to quit smoking

Once major brands settled on 20 as their standard, competitors followed to stay comparable on shelf and the number became an informal industry benchmark that regulators and manufacturers alike built later standards around

Right now, about 24% of adults in the EU smoke regularly, according to Eurostat

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The Gust Pro comes in 14 flavors: BlueRazz, Cherry Blast, Kiwi Passionfruit, Lush Ice, Lychee Aloe, Mango Peach Fusion, Menthol, Miami Mint, Mint, Pink Lemonade, Pia Colada, Sour Green Apple, Summer Grape, and Watermelon Raspberry