In 2019, after years of regulatory debate, the Food and Drug Administration permitted the sale of IQOS, and in July 2020, the agency gave PMI the green light to market the product with the claim that it reduces a user's exposure to harmful or potentially harmful chemicals, but importantly did not authorize the claim that it reduces health risks associated with cigarette smoking
PMID 21545223
Justin Clough is also responsible for producing the dramatic music video for I Got Better, which once again features intense visuals and cinematic storytelling
Classic old-fashioned candy design
It's a story, though, that's also about, you know, Black civic leaders and civic institutions, some of which are very beloved, taking money from big tobacco companies