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A decade ago, most smokers thought vaping was less harmful than tobacco

Chugh et al

Of the 90 young adult focus group participants, 64.4% reported LCC-only smoking, 27.8% were reported dual smoking, and 7.8% reported cigarette-only smoking in the past 30-days prior to the focus groups

Since the launch of the capsule segment, it has generated sales of 73m. Cigars and RYO specialist Scandinavian Tobacco Group has been targeting impulse outlets and plans to do more in convenience stores after boosting its sales force

It comes at a friendlier price and ensures that the downright prolific output makes it the pacesetter in smoke production