With this issuance, these ZYN nicotine pouch products which have been authorized for sale in the United States since January 2025 may now be marketed with the following risk modification claim: "Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis." FDA authorizes 20 ZYN nicotine pouches be marketed with modified risk claim Dig deeper An order permitting the sale of a modified risk tobacco product (MRTP) refers to specific products, not an entire class of tobacco products
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President Gerald Ford, per TIME
In fact, research suggests that low-risk youth, those who otherwise do not engage in risky behavior or show an interest in traditional cigarettes, are more likely to smoke cigarettes if they first start with an e-cigarette
Richard Diaz says a decades-long tobacco industry conspiracy led to James "J.R." Ewing's nicotine addiction and respiratory disease
