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I recently heard that when on a chat show in the states Eric Clapton was asked who was his favourite guitarist, his answer was Caleb Quaye

UKVIA and tobacco companies along with Public Health England (PHE) and a handful of other health groups supported the Advertising Standards Agency when it relaxed guidelines last year, so that health claims made in marketing materials no longer require authorisation by the UKs Medicines and Healthcare products Regulatory Agency

Weve put together this handy, simple to digest infographic for you to show what we feel are the biggest facts about smoking the real smoking facts

This is widely recognised in UK fire safety guidance, which is why optical alarms are more prone to false triggers

"Poor Women of Color, The Tobacco Industry Wants You!"