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IQOS heated tobacco technology, for example, is designed to be used with the unique HEETS tobacco sticks, which are made of high-quality tobacco
The firm employed some 500 craftsmen and designers when it was shuttered
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Learning from US rivals, KT&Gs response was to turn their focus outwards, pivoting from a small domestic market to a transnational tobacco company that would enter and succeed in markets around the world
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