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The mandatory black box warning is translated Smoking Kills. Graphic by George Wright IV GS1, the global standards organization that administers the EAN/UPC (GS1) barcode system and the GS1 Gen2 Electronic Product Code (EPC) Radio Frequency Identification (RFID) system in more than 100 countries worldwide, is at the forefront of the development of the globally standardized (or at least broadly interoperable) approach to address this tobacco coding and marking application

Professor Marcus Munaf from UKCTCS, who led the research said: "In this study we assessed the impact of plain packaging on visual attention towards health warning information and brand information on branded and plain cigarette packs, using eye tracking technology

Perception of cigarette packets by smokers before and after the introduction of plain packaging