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They can become trapped in carpets, upholstery, draperies, air ducts, walls, and other hard-to-reach areas throughout your home

Dont wear extra porous fabrics if you know you will be in a smoke-filled environment

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(See our subliminal advertising page for more about this form of advertising in general and James Vicary's "increased popcorn and Coke sales" hype in particular.) Without going too deeply into it (the link just given already does a fine job of that), the concept of subliminal advertising keys on the notion that hidden stimuli pass stealthily though the doors of perception, lodge undetected in our minds, then exert influence over our impulses