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Governments around the world should increase taxes on Roll-Your-Own tobacco and provide more help to smokers to stop. This project is supported by the National Institute for Health Research (NIHR), funded by the UK Department of Health to improve the health and wealth of the nation through research.

Its helpful to learn that pictorial warnings were much more effective than text warnings, even after accounting for reactance. The key takeaway, according to the study co-authors, is that pictorial warnings increase quit attempts by eliciting negative reactions and by keeping the risk message vividly placed in smokers minds over time

This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price)