Goop recommended the Implant-O-Rama "for those who know what they're doing." The product's main website claims coffee enemas "can mean relief from depression, confusion, general nervous tension, many allergy related symptoms, and, most importantly, relief from severe pain." But Implant-O-Rama, on its site, also readily acknowledged this is "not necessarily based on scientific evidence from any source." Goop also tries to protect itself, by declaring below an accompanying article that the views are not necessarily those of Goop and that the "article is not, nor is it intended to be, a substitute for professional medical advice, diagnosis, or treatment, and should never be relied upon for specific medical advice." Backlash against the suggestion and the detox guide as a whole was swift
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