The segment also benefits from broad channel fit
People comfortable with virtual-only care will find Levitys model convenient
But without deliberate muscle preservation strategies, you risk losing a significant portion of the lean mass that keeps your metabolism running, your blood sugar regulated, and your body functional
85% lost at least 5% of their starting weight
In terms of appeal, almost half of US GLP-1 users (45%) express some switching preference: for lighter or better-for-you versions of beer and wine, for zero- or low-alcohol versions of their favourites, or for premium quality versions of their favourite drinks now that less is more. Callum Saunders, planning director at brand activation agency Zeal, which works with global brands including Nestl, Carlsberg, and Britvic, is equally upbeat