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Advanced Accounting delivers an in-depth
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Recognized as one of the most systematic
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positioning the battle for your mind the marketing classic Kenneth Roberts Advanced Accounting delivers an in-depthA foundational work that argues a positioning strategy can create a distinct spot in the consumers mind. It outlines how to position any product, idea, or person by leveraging Madison Avenue techniques, identifies how to beat the competition, and explains when less is more. The back cover highlights practical topics such as using present position to gain advantage, avoiding weak spots, and analyzing trends that affect positioning.
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