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emotional leverage
The frame is his
It does not grow from certainty or constant availability
How to flip the dynamic
The fourth part deals with the hardest moment
THE DIRTY TRICKS OF : READING BUYERS 123 emotional leverageBuyers lie. Not always on purpose, but they lie. They say they are just looking when they are ready to buy. They say the price is too high when the real problem is trust. They say they need to think about it when the decision is already made and the answer is no. The gap between what a buyer says and what a buyer means is where most sales die. This book lives in that gap. What you are holding is a field manual for reading people before, during, and
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