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This work highlights the potential unintended consequences of regulations and education campaigns focused solely on communicating the risks of e-cigarettes, without also conveying information about their harm relative to cigarettes, says study lead author and SPH alum Alyssa Harlow, an epidemiologist and postdoctoral scholar in the Department of Population and Public Health Sciences at Keck

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Why does the packaging look different in Australia

Since this type includes the cigarettes with the highest tar content in the world, many people try them out of curiosity, but most don't smoke them again because they have a very distinct smell

Of the group who saw the more vivid images, 26 percent remembered the anti-smoking messages in the short term, but 21 percent recalled the messages weeks later, and were more likely to say they intended to quit