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Beyond Green Michel Mazzoni onvoorspelbaarSustainability is a decisive factor in modern B2B sales. Customers no longer buy sustainability as an idea; they buy outcomes, credibility, and measurable value. Beyond Green: Selling Sustainability is a practical guide for sales professionals, leaders, and sustainability teams who must adapt to this shift. The book explains how ESG requirements, sustainability regulation, and rising stakeholder expectations reshape the buying journey and expand the
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