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The year was 1964

In this climate of infinitely changing desires, no one can saturate the market so long as they can create new desires

This was mainly due to the rise on tobacco levies imposed by the French Government in the wake of enforced EU health directives, which has forced up the price of French cigarettes to the level of those in the US, with the more aggressively promoted brands such as Marlboro now taking the majority market share

Vapes, on the other hand, deliver nicotine by heating a liquid and creating an aerosol you inhale

When cigarette smokers switch to Electronic Nicotine Delivery Systems (ENDS) (electronic cigarettes), they are exposed to exponentially fewer toxins (such as tar and carbon monoxide) and, thus, are far less likely to get cancer or circulatory disease